«Where the raw nature of the alps meets urban lifestyle.»
EINSTOFFEN is a young eyewear and fashion brand founded in 2008 by a group of friends from Switzerland. Inspired by nature, art, film and music, they have since created glasses, sunglasses and fashion accessories including Swiss Made watches for cosmopolitan individualists with a sense of humor. In their eyes, eyewear and streetwear, nature and urbanity, Swiss quality awareness and a pinch of extravagance go together very well. It was always about originality. They still feel most comfortable a few steps off the beaten track.
Their passion belongs to natural materials such as wood, stone or cotton and handmade frames manufactured from natural materials such as wood or stone. They form the main components of that organic EINSTOFFEN-style. However, they do not like to limit themselves. They are driven by passion and the desire to experiment define them. Thus, steel, titanium, cotton or acetate have also found their way into their collection. Because it is only through encountering the unfamiliar that new and unusual things are created. Their shades and specs made of natural materials won a total of four German Design Awards in 2018 & 2019 and the German Design Award in 2021.
Cosmopolitanism, innovation, quality, sustainability and fairness in dealing with producers, customers and business partners are important to us. We guarantee the quality of our products and regularly ensure that they are produced under fair working conditions.